MEI are delighted to have agreed a 12-month Event Attraction Support partnership
with Lillehammer Olympiapark. This agreement will see MEI support Lillehammer to
engage with International Federations and Rights Holders with the goal of attracting
events to make full use of their world class venues for both sport and international
congresses.
Under this agreement Lillehammer will feature as a Gold Sponsor of the Hosts &
Federations Summit in Lausanne, Switzerland (June 16-18), providing them with the
most significant global platform to showcase their expertise and exquisite venues.
In signing this agreement Daniel Norby, Marketing & Communications Manager said,
“I am delighted to be working with the world leading agency Major Events
International (MEI) to support our ambitions for hosting more, and increasingly
iconic, sports events aligned to our core values. We will certainly be making full use
of our time at the Hosts and Federations Summit in Lausanne with 1-2-1 meetings
and briefing opportunities.”
The Lillehammer Olympiapark was set up following the 1994 Winter Olympics and
operates five sports venues: Birkebeineren Ski Stadium , Håkons Hall , Lillehammer
Olympic Bobsleigh and Luge Track, Kanthaugen Freestyle Arena and the ski
jumping hill of Lysgårdsbakken . The venues have continued to host significant mass
participation and elite level sporting events and Olympiaparken is excited to be
hosting the 2027 Bobsleigh and Skeleton World Cup.
“Working alongside an iconic venue with Olympic heritage is a great privilege.
Lillehammer successfully navigated the tricky post-games period, and it is fantastic
to see their venue still thriving 30 years on. We are excited to support the continued
delivery of events at the Olympiaparken” – Dennis Mills, CEO of MEI.
The Hosts and Federations Summit is MEI’s flagship event and is returning to the
Olympic Museum for its 8 th edition in June 2025. It is the pinnacle gathering of
International Federations, Rights Holders and Host Destinations, and these three
stakeholder groups are granted access to 1-2-1 meetings, exclusive networking
opportunities and expert panel discussions.
Event Attraction Support allows Destinations to fully leverage MEI’s established
relationships with Rights Holders during and beyond the Hosts and Federations
Summit. A strategic combination of marketing support, pre-arranged Rights Holder
meetings and negotiation management provides Destinations with a competitive
advantage when seeking to host sport events, training camps, and congresses.
MEI’s Host City lead Nick Rougier says “We look forward to acquiring an intimate
understanding of Lillehammer’s event hosting ambitions this year. We can use this
information to facilitate targeted introductions with key Rights Holders, ensuring that
conversations continue at pace and that Lillehammer remain informed of new
hosting opportunities before they go to market.”
MEI very much looks forward to promoting and introducing Lillehammer Olympiapark
to a wide variety of International Federations as they seek suitable venues for their
most prestigious international sporting events, training camps, Annual Congresses
with National Federations, and General Assemblies/Awards Evenings.
